Wednesday May 14, 2008 at 23:53
“New Media and Digital media experts worry about how snazzy the digital content is, and if it’s cool, and if the in house team provided compelling enough content. Interactive media experts worry about if it’s interactive enough - enough clickety clicks and cool whizzbangs to be sticky and viral.
Social Media experts don’t worry about nuffin’ - they are too busy chatting, playing, arguing, discussing, debating, refining, laughing with the members to worry about if the host is providing compelling, deep, or interactive content.
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— From Laurel Papworth’s post New Media is not Social Media